Whether you are selling your own products or someone else’s, you really can’t go wrong with free reports. The reason is that most people jump on the internet looking for information. This is a way to provide them with that information.
(It’s also a good way to make money online for free because, if you do it right, it won’t cost you anything, and your ebook could go viral.)
Free reports also allow you to deliver your content in PDF (portable document format), which is a universal format that can be read on any computer. PDFs are considered to be far more valuable than say an article or blog post.
You have lots of choices when creating your free reports. Personally, I like to write mine, but then I’m a writer. (This is my favorite part of the job! LOL).
If you’re not a writer though, you may wonder how you can get your report written without breaking the bank. There are several ways to do this.
First, you may want to consider finding someone to write the content for you. Although this is the most expensive solution, it does guarantee that the content will be original. With the right freelancer, you can get your content quickly.
The easiest way to find a good freelancer to ask around. Check with your business friends. Consider forums on your topic as these are a good place to get advice.
Another way to get this type of content is to buy it. There are sites that are available where you may buy content. Some require memberships. If you’re not interested in a membership though, consider looking for freelancers who offer this in addition to their services.
Although this is a less expensive option, it will require some of your time. The reason is that you’ll need to rewrite the content to make it unique.
If you have friends who offer complementary products, consider having them write articles for your report. Then you can compile the articles into an ebook. Leverage the ebook by making it brandable and sharing it with your friends. They can then pass it along to your readers.
Consider borrowing articles from others who have written on the topic. Although this is the least desirable option, you may also apply the same leverage techniques by making it brandable.
Whether you are promoting your own products or someone else’s, make sure you include links throughout the report. Make these clickable (they open a browser window). Just don’t go crazy and include too many.
I love free reports. It’s allowed me to make a lot of money online for free. All it requires is a little effort on your part to put together a report that people want to read. Follow these tips for creating reports that go viral.
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