Ezines are an excellent way to market your business online because they will help you in two ways:
1) They allow you to create valuable content for your visitors to your site and make your visitors want to stay, and
2) by submitting your sites to the ezine directories, you can build valuable backlinks to your site and improve your rankings in the search engines.
However, before you start thinking about that part, the first thing you need to do is develop a concept for your ezine. What will your ezine discuss, and what will be the format? Will you offer it in PDF, text, HTML, etc?
The format used to be a bigger concern than it is now. Because technology has evolved, it’s easier than ever to format your ezine into just about any format, or even convert it from one format to another. You don’t need to know any HTML either.
The next step is to develop your content. You want to have at least a few weeks worth of content so that you have additional time to find new content as you go.
If you’re organized, and you have a good idea of what information you’ll be offering in your ezine, then putting it together each week or each month won’t be a problem at all. If your topic is evergreen, then you can load up your autoresponder with content and then send updates and special offers as you have them.
And speaking of autoresponders: if you want to offer a quality newsletter to your readers, offer your ezine through an autoresponder. You don’t want to have to hassle with subscribes and unsubscribes, and your readers don’t have to worry that you’re a spammer because they’re having to send their unsubscribe requests to some fake Gmail email address.
Use an email address from your domain or at least use a Gmail address. It makes you look more professional. Yahoo and other email providers are fine for personal email, and in fact, I actually pay for my Yahoo so I have an online office. However, when I send email to my readers, the email address I use always comes from my domain.
(Now that Google has developed so many business tools for small business owners, I use Gmail for my business email address so that I also have an email address for support. Then my email for my business is all in one place.)
When you’ve created your content and loaded your autoresponder, create a lead capture page. This is simple and can be done with lead capture page software. Upload it to your server on your domain, and you’re ready to go.
Write a description and title for your ezine and submit to the ezine directories. There are plenty of them available, and it’s usually free to be included.
Make sure you read the instructions for each one so you include all the relevant information. This will get you subscribers, but it will also attract writers who are willing to create content for your ezine absolutely free.
If you want to create hands-free income for your business, email marketing is the way to go. Once you create your lists and create your gift to give away, then you simply send messages to your list to build a relationship.
Building a relationship with your list makes your readers trust you. When they trust you, they will buy from you.
If you’d like to discover how to build an effective email marketing campaign, then you want to read my ebook, Unlimited Leads. You’ll discover how to build effective email marketing campaigns and drive unlimited QUALIFIED leads to your business. It’s free! Click here to get your copy now: