When most people think of pay per click search engines, they think about Google and Google AdWords. However, there are a lot more search engines that offer this service than just Google. In fact, many sites like Amazon also offer these types of ads. The problem is that usually you have to pay to use the service. So, you’re probably wondering, how can you make money on these sites and still market on them for free?
Simple. If you want to market your business and make money online using paid ads, you have to use the sites that offer you free traffic. Finding sites that offer this type of traffic is really not hard to do.
Here’s how to get started: First, you want to do a search for “free traffic pay per click search engines”. You will also find plenty of sites that are dedicated to this topic. Don’t discount these. (If this doesn’t yield the results you are looking for, use the Google AdWords Keyword Tool to help you find something else, or use the suggestions tool.)
It’s a good idea to read over the guidelines on these sites and learn as much as you can about how to use them. Eventually, if you find ones that are driving a lot of traffic to your business, you’ll want to continue posting your ads there. You’ll have to pay for these ads. That’s why testing and tracking is so important: you want to find those sites where you get the best conversion for your money.
Now, once you have found places where you want to post your ads, your next step is to prepare your campaign. (Read through each of the sites you plan to use for tips on getting the most from these sites. They want you to make money because they will make money.) It’s a good idea to create a landing page for this. You may even want to create several landing pages and test to see which one is the most effective.
A landing page is basically a page with just one offer. This may be for something free, like an eBook or other giveaway. You may require your visitors to subscribe, or in the case of some other CPA offer, you may have visitors take some other action. (CPA stands for cost per action.)
Regardless of what you choose, you only want give your visitors two choices: take action on the offer or click away. Don’t include any other offers. This way you will have an overall higher conversion provided you have a good offer.
Again, what’s most important is that you test and track each campaign. Make your visitors an offer they can’t refuse.
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