CPA, or cost per action, is an offer where you get paid a certain amount every time a visitor to your site takes action on what you are offering. The amount of money you make per action depends on what visitors have to do and the industry (i.e. insurance quotes, credit cards, etc). Basically what you are doing is referring leads to other businesses, and in return, you’re compensated.
Some of these sites can compensate you very well depending on what you are referring for and how complicated the offer completion is. If the lead only has to give his/her email, then you may only receive a few cents to a few dollars. On the other hand, with quotes, you could receive upwards of $20 to $60 or more.
Cost per action is easy to set up. Although there are many ways you can promote these offers, like reviews, blog posts, articles, etc., you really want to create the most effective promotion possible. The best way to do this is to create a landing page. A landing page is an offer page that only has one offer on it. Your visitors may either take action on your offer or click away, similar to a lead capture page.
Now the easiest way to create your first landing page is to do a search in the search engines for landing page templates. It’s easier to customize a basic layout with your information than it is to start from scratch. All you need to know is a little basic HTML.
If you are somewhat familiar with WordPress, you can also use it to help you. There are plenty of free templates, as well as resources to help you build these pages, so you if you like using WordPress, you may want to consider using WordPress as a way to make your pages.
One important point I want to make here is that there are a few basic things you can do to make your offer stand out and get results. One is a good headline. You want to capture the attention of your visitor. Keep your text short and clear. Tell your visitors what to do. If you want them to sign up for something, or click something, etc., then tell them. You will actually raise the conversion rates with this one simple tip. You are making it easier on your visitors.
If you are looking for a way to make money without selling anything, you can’t go wrong with cost per action offers. Learn how to set up one properly, and you’ll make money off of it long after you’ve created it.
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