If you like to write, or you at least like building websites, then this is definitely the opportunity for you. Content marketing is where you build content rich websites and then monetize them with advertising, affiliate product reviews, and other methods. Although you can build all types of websites here, including HTML sites built with software like Dreamweaver, the best way to build this type of site is by building blogs with WordPress or communities with scripts like Joomla or Drupal.
(WordPress is the most popular blogging platform in the world. It has thousands of plugins available, and it’s a search engine friendly script you may use. There are other scripts available, like Joomla. Choose the script based on what type of site you want to build.)
To get started, you will need a domain name and web hosting. Before you purchase these, your first step is to decide what topic you will be writing about (later I’ll explain how to get some good content). I would definitely advise that you choose a topic that you are interested in and passionate about. If you don’t, you could quickly become bored writing about it.
You may have several topics you want to build sites about, but start with just one. You can always go back to the others later. The goal here is to build a successful content site, monetize it, and then continue to build these sites. Use a keyword tool like Google Adwords Keyword Tool to help you find keywords you can optimize for your website.
Next you want to buy a domain name and web hosting. If you choose to use WordPress, then you’ll want to choose web hosting that works best for WordPress. Add your domain to your web hosting.
Install your script, whatever it is. The easiest way to do this is Fantastico, which is available through most web hosting services.
Choose a theme and add your plugins. The easiest way to get a great theme is to search the search engines for one on your topic. There are plenty available. You’ll also want to add search engine optimization and content sharing plugins.
Monetize your site. To begin with, you’ll want to add your advertising. This can include sites like Google Adsense, Adbrite, or other types of advertising. It pays to check around for the best advertising.
Another way to monetize your blog is to write reviews of various affiliate programs. You’ll want to choose products that are related to the content of your website. Write a unique review and post this to your site.
If you can’t write all of the content you need, then I would recommend that you use a guest blog site. You will need to do a lot of marketing to make sure your site gets enough traffic to make it worthwhile for guest bloggers. You can automate the posting frequency though, and once you set everything up, you can get your site to run practically on autopilot.
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