Classified ads have been around for about as long as there have been newspapers. They are one of the oldest forms of advertising available. Although they’re not as effective as they once were, if you use them properly you will be able to effectively market using this technique.
First of all, don’t send visitors directly to a product sales offer. (If you’re just trying to sell off a few things to make a little money, then this doesn’t apply, but for those of you who are doing this for business, you want to offer your visitors something that’s free to lead them into what you offer.) Send your visitors to a free offer. In other words, offer them something for giving you their names and email addresses.
This means you need to build a lead capture page. A lead capture page is simply a page where visitors go to subscribe to your list. You add your subscription box code. Visitors enter their email addresses and names to subscribe. There are no other offers on this page.
Your free offer can be an ebook, audio you’ve created, software, newsletter, or something you have created. What’s important is to create something visitors can’t get elsewhere.
Next, write your ads. You’ll want to follow the AIDA formula: A – Attention, I – Interest, D – Desire, A – Action.
You get your readers’ attention in the headline. Make it compelling. If readers don’t act on your headline, they won’t act.
Interest occurs in the ad. You give readers a further reason to read your ad. Desire is where you make your readers want what you have to offer. The most important step, action, is where you tell readers what to do next. Many people will leave this step out. Don’t make the same mistake because it will increase your clicks when you tell readers what to do.
The next step is to create a list of classified ad sites where you can market. There are a lot of free classified ad sites that are highly effective, so you want to find as many highly ranked classified sites as you can. The top site is craigslist, so you want to start there.
Make sure you read the guidelines for each site, and write your ads accordingly. Include your link in your ad.
Create a regular posting schedule. Get a monthly calendar and write down when your ads will expire. Follow your schedule and keep reposting your ads. Test various elements of your ads like headlines to see what works best. Write more classified ads. The more ads you write and post, the more chances you have of getting readers to join your list.
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