If you like to write, and you’re looking for a way to market, build an internet presence, and make money at the same time, blogging is the perfect way to do that. One of the reasons is that blogging allows you to move past website creation. Once you set up your blogging platform, then you can focus on the writing and content creation. You build your site as you go, but you separate your content from your design. This allows you to change your site design at any time, but you’re not spending a lot of time on the technical aspect.
Blogs are also search engine friendly. The search engines love them, and they tend to rank highly. That’s why it’s not uncommon to see one page websites ranking highly in the search engines. You can’t always tell from looking at the site unless the site owner left the “powered by” tag in the footer, but if you look, you’ll discover that many of these sites are built on the WordPress platform.
The first step you need to take to get started is to decide what the topic of your blog will be. If you think you may change the topic of your blog down the road, you may want to consider buying your name for your domain or buying a rather generic domain. This will allow you to more easily change your site in the future if you decide you’re no longer interested in your topic.
Otherwise, consider buying a domain that has your keywords in it. In the case of branding, seriously consider buying your name. This will help others to see you as an expert provided you provide good content. Whether you’re selling your own products or someone else’s will have an impact too.
Next, choose the type of products you’ll be offering. You have a lot of flexibility here because you can market both your own products and others’ products. In fact, you can write about just about anything that you want. This allows you to build multiple streams of income from one site.
Once you’ve chosen your topic and products, then the next step is to choose your platform. The most popular platform is WordPress self hosted, but there are other good places to publish blogs if you don’t have any money to buy domains and web hosting. Blogger is a good choice as is the free version of WordPress online. (Although WordPress is free, you’ll need to purchase hosting and domains if you want to be seen as a professional as well as a real business.)
What platform you decide to use is up to you. Once you set up your site, start creating content. You’re not limited to writing either. You can add videos, images, and audios if you like. You may even want to consider podcasting. Whatever you do, make sure your blog is a rich content platform your visitors will use.
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