When most marketers think of pay per click, they think that in order to do it they will have to spend money. That’s not necessarily true. There are plenty of great deals out there for free traffic, and you can even find deals on Google Adwords and MSN Ad Center. You simply need to know where to look.
One consideration here is that using the lesser pay per click search engines can help you test out your offers. You may even find out that marketing on these small pay per click search engines will get you even better results than using Google or MSN.
The first thing you will want to do is to find these free traffic offers. This really isn’t that hard. Visit your favorite search engine, preferably Google, and search for “free pay per click” or “free pay per click traffic”. You will find plenty of sites that offer coupons for the various deals. You can browse these deals and find the right one for you.
One recommendation I would make is that you try more than one site. Choose three to five sites and then browse those sites. Make sure they allow the types of products and services you are offering. Although you may be tempted to market your business or products through these sites, don’t. The best way to take advantage of this type of marketing is to build a list.
Now there is an exception: if you have a low cost product, and you’re looking for a way to make some fast money, then consider marketing the product directly. However, for the most part, I would recommend that you work on building a list. With the right targeted keywords, you can get searchers who are interested in what you have to offer, and it will allow you to recycle your traffic.
Again, once you have chosen three to five search engines, then the next thing to do is your research. Choose sites that offer completely free traffic, which will allow you to test out your offers first. Write a good ad. If you’ve never written an ad before, it’s a good idea to check the site and see what recommendations they have. They make money when you use their service, and so they will want to help you get the most from your ads.
Once you have tested your ads to make sure they work, then use the search engines that worked best for you. If you didn’t get good results, consider changing different elements of your ad or using different pay per click search engines.
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