One of my favorite ways to promote my business is to give away free ebooks. The reason is that there are so many ways to do this, and it’s a great way for the subcriber to determine if you can provide a solution to his/her problem.
Although sometimes this technique has often been overused, it’s still an excellent way to promote your business provided you follow a few simple guidelines.
If you want to get the most from your promoting free ebooks, here are the steps you need to take:
1. Write a quality ebook.
You don’t have to reinvent the wheel. There are plenty of ways to create your content without writing it yourself. What’s key here is offer information your potential customers want. Give them a taste of what the full blown product is like and how it will solve their problems.
2. Include “vital” information in your ebook.
Include things like contact information, as well as links back to your site or to the product. Make sure your links work, and that they’re pointing to the right place. Just don’t include too many offers. One or two is plenty. Write several short reports promoting different products. You’ll get more mileage that way.
3. Offer your ebook in different formats.
Different readers will want to consume your content in different ways. Turn your ebook into a video, audio, podcast, and even a Powerpoint presentation. The more ways you present your material, the more places you have where you can post it to promote it.
4. Submit your ebook to the ebook directories.
Ebook directories will be one of the first places readers will look for your content. There are some top notch ebook directories out there that get a lot of traffic. Make sure your ebook is included.
5. Submit your ebook to the software directories.
Most won’t consider submitting here, but it’s actually easy to do. All you have to do is create a what’s called a PAD file. Upload it to your server and then submit the link to the Shareware Professionals website. Your ebook will then get picked up by 100s, or even 1000s of software sites.
6. Consider an ad swap with another list owner.
An ad swap is where you exchange solo ads with another list owner. You mail their ads to your list, and they mail your ads to theirs. You’ll need a list of about 500 to get started, so make sure you’re list building while you’re promoting.
7. Write a press release to announce your new release.
Make sure what you’re doing is news. The whole thing with free ebooks has been done. Look for a special hook that makes your promotion different and then promote it.
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